Make Up Brands-What is brand equity?

by mauriciosantana.com.br

Question by gethatim: What is brand equity?
How is it created? what are the elements of brand equity? how do you measure brand equity?

Best answer:

Answer by lucky2bealive
Brand Equity components and the metrics used to measure it are as numerous as they are complex. Here are a couple links that should give you the concept of branding, brand equity and marketing metrics.

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